Engaging with customers to deliver exceptional service

Engagement with stakeholders is fundamental to the success of the catering service. By taking a strategic approach to understanding customer preferences and needs, and overlaying them with the latest trends, we continue to evolve the service and maintain high customer satisfaction.

Through our ongoing engagement, Harrison establishes a deeper understanding of what influences customers. Combined with trend analysis, client objectives and market research, these insights enable us to optimise our services, tailor our food offer, align closely with expectations, and drive growth.

Our engagement and insight strategy includes a range of initiatives designed to capture meaningful feedback and encourage collaboration:

• Online surveys and questionnaires – we annually review survey results to benchmark our offer, and to quickly gather data and identify emerging trends.
• Focus groups – providing opportunities to share new initiatives, tasting samples and gather direct feedback.
• Face-to-face events – including taster sessions, to connect with customers and promote our services.
• Marketing campaigns – linking food and global events and activities to inspire engagement.
• Manager Client Service audits – gaining instant, on-site feedback during service.
• Comment cards – offering customers the opportunity to share views at any time.
• Regular meetings and visits – maintaining relationships and ensuring a deep understanding of client needs.
• Market Research – interactions with trade events, food tours, social media and product development

By combining these initiatives with our creative, collaborative approach, Harrison continues to build meaningful customer connections that maximise uptake, drive satisfaction, loyalty, and long-term success through memorable dining experiences.