Harrison to launch World Cup promotion

Tuesday 08 June 2010

In anticipation of the 2010 FIFA World Cup games, Harrison Catering Services proudly announces a menu of delicious dishes on offer to many of its schools throughout London and the South East.

The special menu will be on offer for a fortnight, from Friday 11^th June to Friday 25^th June and will provide one dish every day to correspond to a competing country, in accordance with the official schedule. This will see tailored recipes for food from countries ranging from Mexico, Denmark and Portugal to Nigeria, Korea and Australia being served; culminating in a final day dedicated to South Africa, the host nation, where the entire menu will be replaced and inspired by South African cuisine on Tuesday 29^th June.

The activity is designed to engage pupils who are aware of the upcoming World Cup games and will be used as an opportunity to get them excited about different foods they might not necessarily eat every day.

In addition to the tailored menu, there will be a competition for pupils to take part in across the borough to add an element of fun to the fortnight. This will work by asking pupils to collect stamps in exchange for purchasing main meals from the school cafeteria. Once the twelfth and final stamp has been gained on the South African theme day the completed card is then to be posted in a special World Cup postbox and entered for a prize draw. The winning pupil - one in each borough - will win a football strip of their choice, and a complete team strip for their school team. The school of the winning pupil can also choose to enjoy an outdoor BBQ instead of their usual school lunch, which will be provided on a sunny day in mid July.

The World Cup menu has been deliberately scheduled during the summer period when school dinner numbers traditionally drop off. The aim is to counteract this trend whilst also ensuring that children get nutritious well balanced meals throughout the year.

Geoffrey Harrison, MD of Harrison Catering comments, "We think there is a great opportunity to capitalise on the excitement around the FIFA World Cup to engage pupils at our schools and have decided to roll this out to several of our Local Authority contracts. The natural link between football as a form of exercise and healthy eating seems logical, and presents a fantastic opportunity to introduce new and exciting types of food to some of our most discerning customers! We are really looking forward to the activity and potentially rolling out something similar on a greater scale in the future, if it proves popular and shows results for us in terms of positive meal uptake at our schools."

Best of luck to all schools and pupils taking part.

Posted by Giles Cooper

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